Laughing Sunrise is an independent design studio run by Artemis Hatfield, a designer & artist from the UK, currently based in Southampton.
Artemis’ areas of expertise include branding, publication, and poster design, but they’re always up for exploring other types of projects and have connections with a network of other creatives for if any part of a project needs an extra set of skills brought in. This could include product/editorial photography, illustration, VFX, animation, and more.
Clara
Poster & Logo Design
For her shot film, Violet asked us to design a poster using unit stills from the film shoot, and this included making a logo for the film title.
For the typeface Violet wanted something raw and emotive, to fit the themes of the film. We concluded fairly early on in the process that either a handwriting font or actual hand lettering would be the way to go. After some experimentation with hand lettering and trying out different stock fonts, Iwe came across P22 Freely, which wouldn’t be perfect but was a good starting point to make some tweaks.
We edited the proportions and thicknesses across all the letters, and made sure the two “A” characters looked slightly different as they would in real handwriting. Then, for the accompanying text we opted for Gill Sans, a font that has a recognised position in LGBTQ+ History as the typeface used in the iconic “Silence = Death” posters from the mid-80s.
This was the incorporated into the bottom of a few poster designs using photography from the film shoot, with the two shown below being the main poster (left) and an alternate poster (right).